UK indie beauty brand Five Dot has secured seed funding from Worth Capital through The Start-Up Series competition designed to uncover new UK businesses with bright teams and smart ideas.
WHO: Founded by Zaffrin and Brian O’Sullivan, the London-based Five Dot Botanics launched in July of 2019 with the guiding principle of doing more with less. The minimal-ingredient skincare brand for men and women is primarily sold direct-to-consumer and in UK retailers Holland & Barrett and online retailers Farmdrop, Myza, and Immaculate Vegan.
London-based Worth Capital is a fund specializing in seed investments in start-ups in high-growth markets. The fund is managed by early- and growth-stage fund manager Amersham Investment Management.
WHY: The funds will be used to manufacture products, grow customer acquisition, and expand the team.
IN THEIR OWN WORDS:
Matthew Cushen, co-founder, Worth Capital said, “We’ve been interested in clean and minimalist beauty for a while but hadn’t made a move until we became confident that it was a real trend, not a fad, and until we saw a product and brand to fall in love with. That happened with Five Dot Botanics. We rate the proposition as one of the strongest we’ve seen and believe, with cash investment and maybe also the benefit of some of our experience, that Zaffrin and Brian can grow something really exciting—for consumers and our investors.”
“The investment from Worth Capital will allow us to scale and grow the brand, we’ve had a lot of consumer interest in minimal ingredient skincare. Our aim is to disrupt the status quo in beauty, offer radical transparency and become the leading minimalist skincare brand globally. This investment is the first step to making that ambition a reality,” said Zaffrin O’Sullivan, co-founder, Five Dot Botanics.
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